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The Cupertino company commemorates Dr. King and his work
Tim Cook is a huge supporter of Dr. King’s work, and he once admitted to keeping a photo of the activist right on his desk. In an essay for Bloomberg Businessweek, Cook revealed some of his thoughts about racial and gender equality, as well as the fact that he himself was part of a controversial minority (being gay), and invoked Dr. King as a true inspiration in his decision to openly express these feelings.
In just three years under Cook’s guidance, Apple has done more charity and advocacy than ever before.
Apple commemorates Dr. Martin Luther King Jr.
An advocate for human rights and
equality, Apple and its CEO Tim Cook decided to commemorate Dr. Martin
Luther King Jr. today with a giant poster on the home page of Apple.com.
In the usual fashion, Apple does away with all the product advertising
to make the initiative as truthful as possible: “Today we reflect on the
life and vision of Dr. Martin Luther King Jr. and the work that
continues in service of the broader concerns of humanity,” reads the
message accompanying Dr. King’s photo.Cook again wants to give back to the world
Tim Cook himself took to Twitter to announce the initiative, sliding in the #MLK hashtag. Martin Luther King day is something that US corporations celebrate by usually giving their employees a day off. Apple will instead donate $50 for every voluntary hour worked by its employees today, according to reports.Tim Cook is a huge supporter of Dr. King’s work, and he once admitted to keeping a photo of the activist right on his desk. In an essay for Bloomberg Businessweek, Cook revealed some of his thoughts about racial and gender equality, as well as the fact that he himself was part of a controversial minority (being gay), and invoked Dr. King as a true inspiration in his decision to openly express these feelings.
In just three years under Cook’s guidance, Apple has done more charity and advocacy than ever before.
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