HTC separates successful VR sales from struggling smartphone side

Spin-off subsidiary subsequently shan't subsidize sickly smartphone setup.

 Kyle Orland

The SteamVR-powered Vive headset is the most exciting thing that struggling handset maker HTC has had going for its brand in years. HTC seems to realize this at some level because it's now separating its virtual reality business into a wholly owned subsidiary. The new HTC Vive Tech Corporation will be somewhat separated from the struggles facing the rest of HTC's business.

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In a statement provided to The Verge, HTC called the new subsidiary "a vehicle for developing strategic alliances to help build the global VR ecosystem." But it's not hard to see the move as a way to create space between HTC's blossoming VR interests and a handset manufacturing business that has posted historic losses, been forced to lay off thousands, and hit a ten-year stock market low in recent years.
The Vive sold roughly 25,000 to 30,000 units in its first month on sale earlier this year, according to an Ars Technica Steam Gauge analysis. At an $800 asking price for each unit, that represents a significant infusion of new revenue for the company. Now that revenue can be managed free from the troubles affecting the rest of the company.