Apple has signed a multiyear deal with Oprah Winfrey to create
programming as part of the iPhone maker’s push into original
entertainment, the company said on Friday.
“Together, Winfrey and Apple will create original programs that embrace
her incomparable ability to connect with audiences around the world,”
Apple said in a statement.
Apple gave no details of the type of programming that Winfrey would
create, the value of the deal or when it might be released. Winfrey had
no immediate comment.
The partnership with Winfrey, 64, regarded as one of the most
influential people in the entertainment business, is the biggest
original content deal struck by Apple so far.
Apple in November ordered two seasons of a dramatic series with
Hollywood stars Reese Witherspoon and Jennifer Aniston, looking at the
lives of people working on a morning television show.
It has also ordered a remake of Steven Spielberg’s 1980s science fiction anthology series “Amazing Stories.”
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