France's Elysee presidential palace moved
swiftly Saturday to protect one of the nation's historic brands after
discovering mugs stamped "Limoges porcelain" and destined for its
souvenir shop were likely made in China.
A spokesman told AFP: "The Elysee will stop working with Mug in France,"
the company allegedly supplying fake products bearing the exclusive
Limoges name.
The mugs, which were to be sold at the palace shop, were not made in
Limoges and most likely not even in France, according to experts.
The branding faux pas piqued the ire of porcelain potters in Limoges in
the central Haute-Vienne region who make some of the most expensive
ceramics in the world.
Alain Mouly, who heads the union of Limoges porcelain workers, said he was alerted to the problem at a meeting in late August.
"I asked the audience who made these products and they all laughed. It
has been a very long time since any potter here has made porcelain
mugs," he told AFP.
"The product has become too dear, it doesn't sell and doesn't fit the
profile of Limoges porcelain. Most of these mugs are now made in Asia."
Limoges was built on porcelain, with production starting after 1768 when
it was found to be a rich source of white kaolin clay, transforming the
area into a major producer.
But since December, only pottery which has been entirely made and
decorated in the Haute-Vienne can carry the 'Limoges porcelain' stamp
after the region was awarded the status of a protected geographical
indication (IGP).
Although the mock mugs were actually decorated in France, that was done in the southern city of Toulouse, Mouly said.
"It's ridiculous. The state lets you have this geographical indication
but it can't even control the products that it ends up buying itself!"
he said.
"We didn't know about the protected geographic origin," Mug in France founder Jean-Charles Granchamp told AFP.
He said they had destroyed the offending products and sent 300 other
French porcelain mugs to the palace -- without saying where they were
made.
The palace souvenir shop stocks 50 product lines with profits used to help pay to renovate the Elysee building.
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