It will compel platforms to reorganize their sharing algorithm, data security policy, and payment methods
The term blockchain seems to be the big discussion point at the moment,
so unless you’ve been living under a rock, it’s likely you’ve at least
heard about it. For context, blockchain is the latest revolution that
the digital age has cultivated and it’s come about as a direct result of
user insecurity about data and how it’s currently transferred.
Presently leading the charge in this space is the US, China and
Australia—with the latter currently developing the ANB (Australian
National Blockchain), its own national blockchain platform designed to
transform the legal industry and as a product of a partnership between
Australia’s federal agency, CSIRO, Data61, Herbert Smith Freehills and
IBM.
Despite garnering the attention of government agencies, however, many are still confounded with blockchain.
What is blockchain?
Blockchain is a public electronic ledger that stores data, which is
continually authenticated by a community of average computer users
rather than a central authority. It is a technology that allows digital
information to be distributed rather than copied. In simple terms, it is
a write-once, append-only ledger.
It was originally a mechanism for tracking the digital currency bitcoin.
Today, however, it finds use in a variety of application such as in
government database, banking, and most recently, the launch of Steemit
–a social media platform using Steem blockchain to reward both its
publishers and curators.
Let’s dissect blockchain into its components.
Block: It is the data or information stored.
Chain: It pertains to a collection of blocks or data.
Node: It refers to a computer that is connected to a blockchain network. Every node acts as an administrator of the blockchain.
Network: It is a group of computers or nodes that add blocks and reconcile the blocks added in the chain.
Cryptograph: It secures the system by creating a unique digital fingerprint.
As a transaction ledger, blockchain is unique because of the following features:
Immutability, Tamperproof
Blockchain only allows appending new transactions. The previous
information is stored in blocks, which prevents edits, adjustments, and
modifications.
Cryptography
Cryptography makes blockchain secured. It is used to link the contents
of a newly added block with previous blocks. This feature makes
tampering with blockchain impossible because changing the content of an
earlier block will invalidate the data contained in all blocks placed
after it.
Moreover, it is virtually impossible because there are millions of
computers connected to a network, which means that a tamperer has to
re-mine millions of blocks in a chain in order to modify a block.
Consensus-driven
Blockchain uses a large network of computers. It is consensus-driven
because of the way it secures the system. To pre-empt attackers from
maliciously adding transactions on the network, a person who adds a
blockchain is required to solve a mathematical proof. Such proof is
shared with the whole network and all the computers must agree on the
result.
Decentralized
No single user has the control of the information on the blockchain. Nor
is the blockchain database stored in a single location. Instead,
identical data is hosted by millions of computers simultaneously and is
accessible to anyone on the Internet. This is where blockchain’s value
lies. You won’t have to rely on any agency or authority to safeguard
your data or money.
Publicly published and verified
Every transaction recorded in the chain is published publicly. This
means that anyone can view the contents and verify the actual records in
the chain.
Blockchain and social media
Some describe blockchain as an improved version of the Internet. The
system is designed to promote user accountability and data security–
characteristics that may feel are lacking in how data is handled on the
Internet at present. While blockchain was made for bitcoin and is mainly
used in finance, it could soon change social media platforms and how
online business is conducted.
Blockchain-based social media will improve transparency and security.
For one, blockchain’s immutability will make identity verification
easier and prevent identity theft as users without proper authorization
won’t be able to access the information. It can also address fake
content, spam bots, and fraudulent ad impressions.
Blockchain will compel social media platforms to reorganize their
sharing algorithm, data security policy, and payment methods. For brands
that rely on social advertising, this entails fast thinking on how to
adopt crypto transactions in their business.
Without a doubt, blockchain has opened a new monetary period in the
digital world. And businesses wanting to keep up, should take note and
prepare for the next digital wave.
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