Prime Minister Narendra Modi who is often seen in colorful waistcoats,
has drawn up an elaborate plan: to gift world leaders bespoke “Modi
jackets” especially stitched for them in India.
The first recipient is Moon Jae-in, President of South Korea, who New
Delhi is evidently keen to befriend as a strategic and business partner.
Recently he uploaded a picture clad in a “Modi jacket” and tweeted that
the “gorgeous garment sent by Modi can be worn easily in Korea and fits
perfectly”.
The bespectacled Moon is all smiles in a tailor-made maroon “Modi
jacket”. He also posted a photo of jackets in four colors prominently
displaying the label “MODI jacket”.
Apparently touched by Moon’s words of appreciation, Modi wrote he was
glad that his friend liked the present and expressed the hope that Moon
would keep the gift from India close to his heart!
Neither the External Affairs Ministry nor the Prime Minister’s Office
has revealed the names of presidents and prime ministers Modi intends to
send waist-coats named after him. But it has been reliably learnt that
Modi has entrusted the job to the Ahmedabad-based Jadeblue Lifestyle
India Ltd which markets “Modi jackets” and “Modi kurtas” through 22
stores – including some at airports – in 18 cities across India.
Jadeblue managing director, Bipin Chauhan, admits sending the “Modi
jacket” to Moon on behalf of the Indian PM but refuses to divulge
details. Inexplicably enough, the names of other world leaders about to
receive “Modi jackets” is being kept under wraps.
Moon’s social media post accompanied by photos and Modi’s response has
however unleashed a storm on twitter with many accusing Modi of trying
to pass off “Nehru jackets” worn by India’s first prime minster
Jawaharlal Nehru as “Modi jackets”.
Congress Party stalwart Nehru is an iconic figure for the role he played
in the independence movement and subsequently as free India’s first
prime minister. He was the premier for 17 long years; his name is
usually mentioned in the same breath as Mahatma Gandhi’s who brought
down the curtains on British rule through non-violence.
Omar Abdullah, former chief minister of Jammu & Kashmir, tweeted:
“It’s really nice of our PM to send these (jackets) but could he not
have sent them without changing the name? All my life I have known these
jackets as Nehru jackets and now I find they have been labelled ‘Modi
jacket’. Clearly nothing existed in India before 2014.”
Congress Party spokesman Manish Tiwari too tore into Modi. “The BJP
prime minister is notorious for stealing what belongs to others and pass
it off as his own. Many projects launched by the Congress government
are being portrayed as his brainchild. Modi stole Mahatma Gandhi’s
spectacles. And now it is Nehru’s jacket’s turn.”
Jadeblue’s Chavan, who has been designing Modi’s clothes since his days
as Gujarat chief minister, concedes that the jackets under the spotlight
were originally worn by Nehru but insists that Modi has popularized
them after becoming PM in 2014.
“Nehru started wearing them. Other leaders like Sardar Patel also wore
them. But the jackets came to be associated with Nehru. During Nehru’s
time, only the elite wore them”, Chavan told Indian Express.
“But Modi has popularized it and taken it to the masses…Modi brought in
color and a new design, making it a statement even among corporates. The
ones we sell are Modi jackets. It’s a bit longer and more comfortable
than Nehru jackets.”
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