There have been a lot spoken and written
about Big Data over the years. In fact, many believe things will get a
lot better in every field of life with more advancement in Big Data.
However, experts are trying to find many effective ways to manage Big
Data.
What is Big Data?
Big data is the type of data that is characterized by informational and
technical features. A huge and ever-growing data volume, variety of data
formats and log of records nature belong to the informational aspects.
Traditional solutions were no longer suitable for capturing, storing and
processing the data distinguished with such features. That’s why
specialized big data solutions appeared, which relied on distributed
data storage and parallel data processing.
How can Big Data Management be Useful?
Increase in Revenue
As per a study conducted by Experience, 61% of those surveyed admitted
that they experience an excellent increase in revenue because of data
management efforts while 82% of the surveyed executives were of the view
that it was the data quality solutions that helped them with an
exceptional growth in the revenue.
Better Customer Service
The same study has thrown light on another important benefit of big data
management. As per the findings, it improves the customer service to a
very large extent.
Enhanced Marketing
Over the years, a lot of companies experienced a major boost in
marketing as a result of big data management and data quality
initiatives. It has helped them with a much timely and personalized
communications with their customers. Hence the enhanced marketing.
Cost Savings
As per the New Vantage survey, 49.2% of the surveyed executives admitted
that there has been a huge decrease in the expenses because of big data
efforts.
Better Analytics & Competitive Advantage
With big data management, good and reliable data is coming into the
analytics; organizations now have quality business insights. This
eventually gives organizations a competitive edge and helps them stand
out among the others.
5 Groundbreaking Tips for Managing Big Data
If you are one of those aspiring entrepreneurs who is trying to explore
more effective ways to manage big data, here are 5 Groundbreaking Tips
for Managing Big Data.
A Better Understanding of the Infrastructure
For a better big data management, it is absolutely necessary to be 100%
familiar with the infrastructure that can be achieved by comprehending
the commodity processing and storage nodes.
It is important to be completely familiar with every SQL-on-Hadoop’s query optimization and execution model.
Data transformation
In the traditional systems of processing and storing data, the data used
to be standardized and cleaned prior to storing. On the contrary, in
big data, the data is presented in its original form without any data
standardization and cleansing.
This is why it becomes the ultimate responsibility of the users to apply
the necessary transformations. However, it is important for a user to
ensure that the transformations don’t conflict with each other.
Proper Stream Processing
Unlike in the past, wherein most of the data used to be generated and
used within an organization itself, there is a massive amount of
streaming data nowadays which is a mix of both human-generated data and
machine-generated data.
Human-generated data is the data accumulated from social media channels,
blogs, and emails while Machine data is the data generated by sensors,
devices, meters, and interconnected machines.
More emphasis should be laid on finding the right technology for stream
processing that will ensure the most appropriate scanning, filtering,
and selection of the most meaningful data.
Trained Staffs
To ensure high-quality data processing, it is important to hire trained
data big data analysts and at the same time, organizations can invest
more in training its employees in big data. This can be a win-win for
both the organization and its employees.
Identify and protect sensitive data
With the rise in cyber threats over the past couple of years, it has
become absolutely necessary for organizations to lay utmost emphasize on
security and safety of both corporate and customers data. The data
management team should work actively to identify the sensitive data and
keep them secure using the latest data security measures.
Conclusion
In this post, we tried to give you a very comprehensive picture of big
data and the various it can be managed. If you read this post carefully,
it should be much more clear by now as to how powerful big data can be
if managed effectively.
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