The emergence of latest technology and use of remote devices in every
field of life has changed how businesses tend to their marketing needs.
Instead of printing an advertisement in newspaper, business marketers
are more likely to utilize social media marketing. This is as a direct
result of people, customer’s and clients that reach out to each other on
social.
Social Media is how effective marketing works these days.
The recent increase in the use of mobile phones made QR codes one of the
best marketing strategies. A few companies, blogs, and newspapers
claimed that QR codes are out of trend. With the advent of the mobile
phone usage explosion — these QR codes have become relevant again — big
time.
Top-tier companies are still using them as their primary marketing
strategy and smaller companies and entrepreneurs are witnessing the
resurgence of this technology.
Today, these Quick Response Codes (QR codes) aren’t the same black-and-white squares.
They have been innovated upon and have emerged with great customized QR codes.
With customized QR codes, you can embed customized designs, colors, images, and your logo within code.
The design, logo, and colors are aimed to complement your business types.
How can these QR codes work for you?
QR codes have been made compatible with almost all remote devices that have a camera.
Some mobile phones even come with a built-in function to scan a QR code.
And some older devices may require downloading the QR code scanner from
App Store.
A QR code scanner scans the code, analyze, and process the data to
showcase the stored content in the code. A QR code can contain:
A URL to a landing page
Business information i.e. contact, email, logo, customer reviews and more.
A VCard that showcases your business contact information
Media files i.e. mp3, photos etc.
Wi-fi credentials. You can also connect the Wi-Fi just by scanning the code.
Redirect to a certain application.
There is a difference between static and dynamic QR codes.
While the static QR codes can provide loads of information to the users,
dynamic QR codes can help you tracking data of the users as a marketing
campaign. You can get the location, time, device type etc. of every
user who scans your QR code. Moreover, Dynamic QR codes also works best
when you want to redirect the user to a different webpage.
Benefits of QR Codes
As discussed earlier, QR codes have evolved much and offers greater
benefit than just providing information to the users. Here are few
benefits of using QR codes are a marketing strategy
They offer secured data transmission
They are compatible with almost all smart phones
QR codes provides an easy way to reach to your customers
You can determine your targeted audience by keeping track of data i.e. location, time, device type and more.
Visual QR codes are more likely to appeal users
Best QR Code Generator
There are several QR code generators with logo available on the internet
– each one having and upper hand over the other. Looking forward to
generating QR codes for your marketing campaign? QRzebra is one of the
better QR code generator with logo as you can customise your qr code
colours and shape for free. The user-friendly interface and quick
results makes it one of the best QR code generator available online.
Conclusion
The high-end features of QR codes today, provide instant accessibility
and user-friendly atmosphere. Usage of the QR Codes will be an exciting
part of your new marketing campaigns. Many companies are using these QR
codes to great advantage and you can too. Use your QR Codes to sell your
products or services, increase website traffic and create greater brand
awareness. All a perfect fit to your marketing strategy.
The amazing features that allow your clients and customers to connect to
your own Wi-Fi using a QR code instead of password, let’s them feel a
part of your very special tech world with ease.
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