Natalie Thomas
Britain’s pubs may be shut, but one east London brewer
has found a novel way to keep the beer flowing - by packing his kegs
into a van and pulling pints on people’s doorsteps.
Driving a
white van with the slogan “tactical beer response unit” on the side,
Peter Brown, the director of Forest Road Brewing Co., spends his day
fulfilling delivery orders.
But rather than delivering boxes of
cans or bottles, Brown fills pint glasses for his customers out of taps
on the side of the van.
“It doesn’t fit as much beer as our bar
would do on a normal Friday or Saturday, but what we do get is the pure
joy on the customers’ faces when they see a cold glass of beer for the
first time in six weeks,” he told Reuters.
“The look on their faces is just irreplaceable.”
Britain’s
pubs and bars have been closed for nearly two months. Government first
advised people avoid them, then demanded they close and on March 23
imposed a countrywide lockdown in response to the spread of the
coronavirus.
Under the restrictions of lockdown, food and drink suppliers can still offer delivery services.
Even
as many firms turn to delivering cans, last month the Society of
Independent Brewers said many breweries were facing closure as beer
sales had fallen 82%.
Brown said he had seen strong demand for
his pint deliveries: he was booked up until the end of May, and was
investigating acquiring another van to serve different postcodes.
Customers
are big fans of the service, and one suggested that Brown, who already
delivers with a bandana over his mouth, should add to his outfit to
reflect his superman efforts.
“The
man’s a hero, simple as that. Not all heroes wear capes, but this guy
should,” said Nick Bateson, a customer who is a festival organiser from
London.
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