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Both companies claim the crown for the course of 2014
The competition is surely at an all-time high, as Disney released a statement citing NPD Group's data, claiming that Disney Infinity was the best-selling toys-to-life brand of 2014.
However, Activision, the owner and publisher of the Skylanders franchise, disagreed and claimed that, based on data provided by NPD, GfK and its own internal estimates, it came out on top.
"Skylanders continues its leadership position as the #1 kids video game franchise globally as well as in the U.S. by wide margins. As a global franchise in 2014, Skylanders is 30 percent bigger than its nearest competitor."
"And Skylanders Trap Team outsold its nearest competitor globally by 17%. As the creators of the 'Toys to Life' category, we are thrilled to continue to lead it for the third consecutive year," Activision CEO Eric Hirshberg was quoted by GameSpot.
It's hard to compare the two colossi, and whichever one might be on top, they're both raking in a lot of money.
Disney is about to get a further boost this year, with the much-rumored addition of the Star Wars franchise to its line of toys.
Disney Infinity benefits from a ton of recognizable IPs, including Toy Story, Monsters Inc, The Incredibles, Pirates of the Caribbean and the Marvel Universe.
Activision's franchise, on the other hand, managed to secure its stop through its own merits, and the fact that it showed up to the party first, 2 years before its main competitor, certainly helped.
Disney Infinity
It seems that Activision and Disney can't see eye to eye when it comes to figuring out who sold more toys last year.
The two companies both claim that their toy-based video games,
Activision's Skylanders and Disney Infinity, were the dominant force in
the market.The competition is surely at an all-time high, as Disney released a statement citing NPD Group's data, claiming that Disney Infinity was the best-selling toys-to-life brand of 2014.
However, Activision, the owner and publisher of the Skylanders franchise, disagreed and claimed that, based on data provided by NPD, GfK and its own internal estimates, it came out on top.
"Skylanders continues its leadership position as the #1 kids video game franchise globally as well as in the U.S. by wide margins. As a global franchise in 2014, Skylanders is 30 percent bigger than its nearest competitor."
"And Skylanders Trap Team outsold its nearest competitor globally by 17%. As the creators of the 'Toys to Life' category, we are thrilled to continue to lead it for the third consecutive year," Activision CEO Eric Hirshberg was quoted by GameSpot.
It's hard to compare the two colossi, and whichever one might be on top, they're both raking in a lot of money.
Future trends might favor Disney Infinity
Disney's statement claimed that its franchise's sales increased by 16 percent year-on-year during last year's holiday season, and that its market share in the category increased from 43 percent to 47 percent, surpassing its main competitor in both sales volume and revenue.Disney is about to get a further boost this year, with the much-rumored addition of the Star Wars franchise to its line of toys.
Disney Infinity benefits from a ton of recognizable IPs, including Toy Story, Monsters Inc, The Incredibles, Pirates of the Caribbean and the Marvel Universe.
Activision's franchise, on the other hand, managed to secure its stop through its own merits, and the fact that it showed up to the party first, 2 years before its main competitor, certainly helped.
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