If the flood of ads, comics or trailers have
not alerted players to the fact that Blizzard is launching a new
massively multiplayer online game, or MMO, nothing will. As part of its
campaign to make sure every gamer has heard of "Overwatch" before its
May 24 release, Blizzard launched an open beta that was so popular it
was extended for an extra day. From
May 3 to May 10,
a record-breaking 9.7 million players entered the world of "Overwatch"
to play over 27 million matches using the 21 heroes with their unique
weapons and abilities.
"Our mission was to make sure as many console
and PC gamers as possible could experience the full game ahead of its
launch — the response was overwhelming, and we hope that everyone had a
blast," Mike Morhaime, CEO and co-founder of Blizzard Entertainment,
said in a
statement. In addition to increasing awareness, the open beta was another stress test for the "Overwatch" servers.
The number of players who tried out the
"Overwatch" open beta was more than the 6.4 million who participated in
the open beta for "Tom Clancy's The Division" in February. It's unclear
how many people who participated in the open beta will purchase the game
when it launches in two weeks. Players who preordered "Overwatch" had
early access to the beta, but Blizzard did not disclose the total number
of players who participated in the beta who also purchased the game.
Blizzard's storied history in the world of
massively multiplayer online games makes "Overwatch" a highly
anticipated title, but the action game is also the first new property in
several years. "Starcraft II" was released in 2010, with the latest
expansion, "Legacy of the Void," released in 2015. "Hearthstone: Heroes
of Warcraft" and "Heroes of the Storm," released in 2014 and 2015,
respectively, use characters from various Blizzard properties. "World of
Warcraft" continues to attract millions of players 12 years after its
first release. The latest expansion, "World of Warcraft: Legion" will be
released Aug. 20.
"Overwatch" was born out of the failure of "
Titan,"
Blizzard's canceled project after "World of Warcraft." Instead of
following a more familiar path, Blizzard is taking a chance with
"Overwatch." It remains to be seen just how big the game will be, but
the beta shows there is a lot of interest in Blizzard's shooter.
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