Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and
Al-Tayyar Travel Group, Saudi Arabia’s leading travel and tourism
company, have formed a strategic alliance with the aim of further
enhancing Dubai’s position as the preferred destination for Saudi
visitors. The partnership will pave the way for launching unique
initiatives that will help expand Dubai Tourism’s marketing reach and
visibility within Saudi Arabia, one of Dubai’s top three visitor source
markets.
The promotional strategies will be primarily implemented through
Al-Tayyar Travel Group’s Strategic Online Business Unit, the largest
home-grown digital travel company in the MENA region that manages two
cutting-edge online travel platforms on web, mobile web and app:
Almosafer and tajawal. The alliance will see Almosafer creating
inspirational content on Dubai’s tourism offerings to be promoted across
all its communication channels.
The online travel platform has also collaborated with one of the most
prominent Saudi-based social media influencers, Mohammed Alnhet, to
develop an exciting series of videos showcasing the diversity of Dubai’s
attractions and experiences.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing
(DCTCM), said: “We are pleased to form a strategic alliance with
Al-Tayyar Travel Group, one of Saudi Arabia’s leading travel companies,
to work together in promoting the diversity of Dubai’s offerings to
Saudi travelers. We have a shared vision of positioning Dubai as the
destination of choice for Saudi visitors, and our partnership will
further support the achievement of mutual business goals.
“The geographical proximity of our countries and also the fact that we
share the same values and cultural backgrounds, makes the GCC,
especially Saudi Arabia, a core market for Dubai’s tourism industry.”
Almosafer will offer special hotel and flight deals exclusively for
Saudi travelers to Dubai such as top things-to-do in the city, iconic
attractions to visit, a slew of handpicked restaurants and shopping
options, as well as travel tips. The online travel platform will create
special Dubai-centric holiday packages, tailored to each of the travel
segments — couples, families, individuals or business travelers.
Abdullah Bin Nasser Al-Dawood, CEO, Al-Tayyar Travel Group, said: “Both
Al-Tayyar Travel Group and Dubai Tourism have ambitious growth plans in
Saudi Arabia, and I am thrilled we have reached this new partnership
that will continue to significantly benefit our respective businesses,
increasing inbound tourism for Saudi travelers to Dubai, and boost GCC
travel industry as a whole.”
The strong interest in visiting Dubai is reflected in the fact that
Almosafer witnessed a 41 percent growth in Dubai bookings from 2017 to
2018, whilst Dubai Tourism confirmed that in the first five months of
this year, the emirate welcomed 630,000 Saudi visitors.
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