Companies have begun the usage of event management software as it helps
in improving the efficiency of the events business. The significant
features of this software helps in powering successful events for
industries as well as organizations of all sizes. Technologies such as
Periscope and Facebook Live help attendees broadcast their personal
experiences easily in event management software.

Global Market for Event Management Software: Dynamics Influencing Revenue Growth
With regards to revenue, the software segment is the most significant
segment in the global event management software market and is projected
to attain a market value of greater than US$ 5,000 Mn in 2017. Apart
from this, software segment is expected to display substantial revenue
growth owing to the increase in the adoption of professional services by
corporate companies. The improved benefits of event management software
is the key factor enhancing the adoption as well as growth of the
software segment over the predictable period.
Social media platforms are turning out to be the most popular way for
promoting as well as marketing events, social causes, campaigns, etc.
The registration process is supported by software segment and people who
visit the particular page on Facebook will be provided with e-ticket on
their smartphone by the event management software. The e-ticket just
has to be shown in the venue and entry will be given soon after the
formalities of payment is done, which is either through cash or online
payment.
The ease and convenience of this process is also an important factor
that eventually drives the market. Additionally, increase in the
adoption of cloud-based solutions due to ease in accessibility and
cost-efficiency is also aiding to the growth of software segment. All of
these factors together are producing robust development in the global
market for event management software’s software segment.
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Taxonomy of Global Market for Event Management Software
The segmentation of the global market for event management software is
done on the basis of enterprise type, deployment type, component type,
industry type as well as region.
On the basis of enterprise type, the global market for event management
software is segmented into large, medium and small enterprise.
On the basis of deployment type, the global market for event
management software is segmented into cloud and on-premise. Depending on
the component type, the global market for event management software is
segmented into software and services.
Based on the sub-segment, software is segmented further into
analytics and reporting, venue management, event marketing, event
planning and others.
Based on the sub-segment, services is segmented further as managed services and professional services.
On the basis of industry type, the global market for event
management software is segmented into travel and hospitality, education,
government, event planner, corporate and others.
On the basis of region, the global market for event management
software is segmented into MEA, Japan, APEJ, Eastern Europe, Western
Europe, Latin America and North America.
Regional Analysis
The market for event management software in North America is expecting
that revenue from its software segment to upsurge at a reasonably high
CAGR throughout the forecast period. Also, in this segment, the
sub-segment namely event planning, is projected to upsurge at a high
revenue CAGR throughout the forecast period.
In Latin America, the sub-segment namely professional services is
expected to expand at a high revenue CAGR throughout the projected
period. In APEJ region, due to increase in the adoption of event
marketing and venue management solutions, the software segment’s revenue
is anticipated to upsurge at a high CAGR. The market for event
management software in MEA is expecting that revenue from its software
segment to upsurge at a reasonably high CAGR.
This expectation is based on increase in the adoption of software for
online event organizing, online registration, event planning and others.
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Competition Landscape of Global Market for Event Management Software
The extensive research report on the global market for event management
software covers analysis on the major companies active in the global
market for event management software. Key companies such as
SocialTables, EventZilla, Gather Technologies Inc., Certain, Inc.,
Zerista, Ungerboeck Software International, Bizzabo Inc., EventBrite
Inc., etouches Inc., Zoho Corporation, Cvent, Inc., and Xing Events are
profiled in this research report.
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