Dressed in a blood-stained Chinese army
uniform and a cap with a red star in the centre, Wang Huaifu and his
comrades gesture with guns
in front of a row of soldiers triumphantly waving torn scarlet flags.
Wang is the lead actor in the patriotic "Battle of Shanghai" acrobatics
show, a visual recreation of 1949 battles between the Communists and the
Nationalists for control of Shanghai.
"Today's China and Shanghai did not come to be as it is easily. It was
fought for," said 35-year-old Wang, who stars as a commander.
From movie screens to theatre stages, China's entertainment industry has
turned red ahead of the 70th anniversary of the founding of the
People's Republic of China (PRC) on Tuesday.
China's film sector wields huge power and is expected to become the
largest cinema market in the world by 2020 with strong box office growth
and rising ticket prices, according to consultancy PwC.
Ever since it seized power in 1949, the ruling party has used media and
entertainment as propaganda tools to spread patriotism which is rooted
in the core of communism ideologies.
But experts say patriotic entertainment has had to adapt to appeal to
China's urbanised and cosmopolitan young adults who have become huge
fans of Hollywood blockbusters.
"We are not trying to proceed with the spoon-feeding, rigid type of
education," said Dong Zhengzhen, scriptwriter of "Battle of Shanghai".
"We should let the young people feel and consciously absorb through the charm of art itself."
The historical drama "My People, My Country" -- based on seven memorial
moments since 1949 -- draws on "narrative and production techniques more
commonly associated with Hollywood", said Nicole Talmacs, China cinema
scholar at Xi'an Jiaotong-Liverpool University.
The film "downplays the stiff didactic approaches to 'history telling'
that previous anniversary films have resorted to," Talmacs said.
The historical drama will roll out in almost 40 countries including the
US, Canada and Australia the day after its debut in China -- partly due
to Chinese media moguls' aggressive acquisition of cinema chains
worldwide.
"Chinese patriotism is no longer a localised affair," said Talmacs.
- 'Inappropriate' entertainment -
While China's entertainment industry tries to appeal to wider audiences,
censors have recently whittled out and replaced shows with those that
push the Communist cause.
In July the National Radio and Television Administration's development
research centre released a list of 86 TV programmes that "eulogise the
motherland, the people and the heroes" for TV stations to play during
the key political year.
It also banned costume serials and dramas that have "strong entertainment elements" during the run-up to the anniversary.
Costume dramas -- such as the hugely popular series "Story of Yanxi
Palace", which drew 18 billion views -- used to be abundant in China but
are frowned on by the authorities for celebrating a lavish, scheming
lifestyle under empirical rule.
And in June, the premiere of Chinese war epic "The Eight Hundred" was
cancelled after an association of retired party cadres deemed it
"inappropriate" because they said it glorified the Chinese Nationalist
Party, the Kuomintang.
Instead, a wave of stirring artistic offers are being rolled out to
"firmly grasp the correct political direction, public opinion and value
orientation," the top media body said mid-September.
The China Film Producers' Association has called on the cinema industry
to use films to "vigorously promote patriotism as the core of the
national spirit".
- 'Powerful tool' -
Movies such as "Liberation", "My People, My Country" and "Chairman Mao 1949" are filling Chinese movie theatres.
"The Bugle from Gutian", a film reflecting events that established the
principle of absolute leadership of the Communist Party over the army,
hit the cinemas on Army Day in August.
"I was very touched," said audience member Liu Hexin, after watching it
in Beijing. "There had been so many predecessors shedding their blood
for the beautiful life we have today."
Since the young crew of "Battle of Shanghai" was not alive 70 years ago,
Dong and other directors on the show arranged visits to cemeteries
where soldiers from the Communist People's Liberation Army are buried,
as well as history classes.
"I think culture is the most powerful tool (for conveying messages)
because literature and art works can cultivate roots and souls," said
the show's chief director Li Chunyan.
As streets, subways, and screens across the country turn red ahead of
the October 1 anniversary, Wang said he will celebrate the PRC's 70th
year on stage.
"I hope to spread the positive energy and spirit to more people... so
that I can be worthy of playing such a hero like the commander," he
says.
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